Digital marketing and PR agency, Tank, and brand communications agency Warbox, both part of the Boda Group, have been appointed by DART, a leading universal power tool accessories manufacturer, to refine its brand, strengthen its digital presence, and accelerate business growth.
Headquartered in Scotland, with an additional office in Derby, DART supplies high-performance drill bits, angle grinder parts, and other essential power tool accessories to tradespeople across the UK.
As part of the new partnership, following a competitive pitch process, Tank and Warbox will refine key brand elements, update DART’s website, and develop a digital marketing strategy aimed at increasing engagement with tradespeople. The ultimate goal is to open up more conversations with stockists, helping DART expand its market presence and increase the number of stocked items nationwide.
“As we continue to grow, it’s vital that more tradespeople across the UK understand the value our products offer. Tank and Warbox bring the right mix of expertise to refine our brand, strengthen our digital presence, and support our expansion goals. We’re excited to see what we can achieve together.”
— Keith Johnston, Sales Director at DART Tool Group
As well as Tank and Warbox, marketing agency collective the Boda Group acquired an ownership stake in customer experience consultancy Kaptive at the start of 2025.
Phil Kelsey, commercial director at the Boda Group said:
“This is an extremely exciting time for DART, and we’re delighted to be a part of helping the team achieve their ambitions. We immediately found strong cultural alignment, and this collaboration is another great opportunity for us and our teams across Tank and Warbox to combine their expertise to great effect. DART is an ambitious and innovative leader in its space, with significant market potential still to unlock.”