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Our Nottingham-based brand communications agency has delivered a full brand refinement project for Tornado Wire Ltd, a global leader in high-performance fencing.
Tornado manufactures fencing solutions for the agriculture, infrastructure, and specialist sectors such as zoos and wildlife enclosures. With customers in the UK, Europe, North America and beyond, the company’s products are engineered in the UK to deliver unbeatable strength, durability, and peace of mind.
As part of the project, Warbox led on the development of a new set of brand guidelines, photo shoots, and messaging frameworks to ensure Tornado's marketing collateral resonated more clearly with both existing and new audiences.
Rebecca Galley, CEO at Tornado said:
“I joined Tornado in September 2024 and immediately found a business with a proud heritage, strong values, and deep-rooted customer relationships. At the same time, it was clear that the brand had evolved in multiple directions, with several versions of the logo and identity in use. We saw a real opportunity to modernise and unify our brand to better reflect who we are.
“Warbox came highly recommended and quickly grasped what we were aiming to achieve. They’ve delivered a refreshed identity that captures the character of our company. We’re all delighted with the result.”
Mark Fensom, managing director at Warbox said:
“From the very first meeting, we could see Tornado had a powerful name and a strong legacy, but the brand wasn’t living up to its full potential. We worked closely with the team to refine Tornado’s brand strategy, values, messaging and tone of voice, and then turned up the volume on its visual identity without losing any of the brand equity the team had built up over time.
“This kind of project really reflects where Warbox is going. We’re focused on long-term client partnerships built on trust, ambition and a shared commitment to doing things properly. We want to work with businesses that are serious about growing and evolving – and Tornado absolutely fits that bill.”
With values that centre on quality, safety, sustainability and collaboration, Tornado’s refreshed brand is now better equipped to showcase its 50 years of fencing expertise, helping contractors, landowners and organisations protect what matters most.
