US Brief for Nottingham creative agency

13 November 2020

Creative agency Warbox has been appointed to help medical education company OmniaMed launch its renowned GP information platform in the US.

This platform, GPNotebook, is an information resource used by most GP’s in the UK, and Warbox will re-develop this brand for its launch into the US Primary Care Market.

Warbox works with some of the UK’s largest healthcare brands, and it is for this reason and its team’s vast experience of the US market, that it was selected by London based OmniaMed.

The brief will see the agency researching and analysing the US market and competitor landscape, to help form a strategy that shapes and defines the brand before interpreting this through its name, look and messaging.

OmniaMed was established in 2004 and has an unrivalled reputation for delivering educational content to UK health care professionals, and intends to become an established and trusted voice, and the preferred medical database for Primary Care Doctors in the US.

“We are excited to be involved in this launch – taking a proven UK brand into the US is always challenging and exactly the kind of project we relish,” comments Warbox director Mark Fensom.

Alex Beaumont OmniaMed CEO says of Warbox’s appointment:

“I have been immediately impressed with the way in which the team have embraced the challenge. They are confident and capable and their track record in the US and in healthcare speaks for itself, and it is this knowledge of the nuances that will help us successfully introduce our platform into the US.”

This news comes as Warbox marks its first year of trading. The creative agency, which was launched by Mark Fensom and Trevor Palmer is a sister company of digital PR agency Tank, and its client base includes the likes of Dixons Carphone and global software company ECI Solutions.

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