Victoria Centre - 50th Anniversary


Retail / Leisure

What we did

  • Design
  • Advertising
  • Digital Marketing
  • Signage
  • Copywriting
  • Photography
  • Filming

To mark Victoria Centre’s 50th anniversary in 2022, we created a multi-channel campaign that celebrated their rich history and cement their position as a real icon in Nottingham.

The year-long campaign features different ‘real-life’ stories each month, carefully aligning to key seasons and events in the Centre’s marketing calendar such as Mother’s Day and Christmas. The campaign has been rolled out across a broad range of communications including digital, print and in-centre activations.