What we did
- Brand Identity
Medical solutions provider Tachmed knew it needed a new brand identity that would speak to private healthcare providers, in preparation for pitches to senior decision makers in the medical sector.
After thorough research and interviews with the company’s leaders to understand what Tachmed stands for, its ultimate goals and future aspirations, we created a vision that could be activated consistently across the website and all digital platforms.
Starting from scratch, the language and tone of voice we employed, together with carefully chosen fonts and brand new imagery, is all geared toward explaining where the business had come from and where it is going. It also emphasises the technical nature of Tachmed, which produces advanced, pioneering and high-end products, but retains recognisable elements associated with the medical sector.