Finance Finity

This new car finance business under the umbrella of the Motorfinity Group needed to launch with a fresh website and identity. It needed to have scope to expand with the business, as well as impactful brand visuals. It would be the platform from which the new offering could be pushed and with which potential customers could interact.

What we created took a headless approach to Wordpress CMS, enabling a faster, flexible and more secure website that is able to evolve as the brand grows. It integrates with a third-party finance module, so customers are able to get decisions on car finance there and then.

To create the new brand, we used a colour palette that gave Finance Finity a fresh, vibrant and independent identity, but retained a family link to the group brand through particular shared shades and fonts.