Dack Motor Group

An independent, family-run motor business specialising in a full suite of vehicle services, including used car sales, vehicle repairs, car and van rental, MOTs and car servicing. Its aim is to be the go-to location for anyone seeking motor services or used cars in Lincoln and Coventry.

For the business to realise its ambitions, it needed a slick new brand identity and website for its hire business. We created a new sub-brand for Dack Hire, clearly relating it to the rest of the group whilst making its different service apparent.

Meanwhile, the entire group’s new website is clear, sharp and simple, thanks to consideration of intelligent UX and seamless integration into its vehicle management system.