Birds Bakery

The family-owned East Midlands institution of Birds Bakery enlisted us and Tank to give its social media activity a more organised, cohesive and powerful presence. We created a consistent style of visuals that enhance the brand’s continuity, recognisable to Birds’ cross-generational legions of devoted disciples.

Colours, fonts and layouts were overhauled to give a sense of warm authenticity and handmade charm, navigating the delicate balancing act of appealing to a wide age group. Ultimately, the new visuals’ appearance strengthened the Birds brand essence, placing the emphasis on the products by tying them into the theme.