Almond Financial

High-end financial advice provider Almond Financial needed its brand identity transformed from inward-facing to one centred on its clients. However, in this heavily-regulated sector, our research with the business’s management team was crucial to understanding what could and could not be said.

The resulting brand we created highlights what sound financial and investment advice allows people to do and the freedom it creates. A new set of lifestyle-focussed images, together with colour palette, fonts and logos, emphasises the prospect of happy retirement and being able to enjoy free time.

This was activated through literature, web and social media, creating a consistent and welcoming impression across all the business’s touchpoints. In showing that the business’s service is a conversational two-way relationship, the new brand gave our sister agency Tank all the assets needed to introduce Almond to a wider market.