Question 1

What is the purpose of web design?

Accepted Answer

First impressions count, and website design is what greatly affects your audience’s perception of your brand. It’s what encourages them to either leave or to read on and find out about your business, services, products and expertise.

Effective web design will let visitors know who you are, what you do and what you stand for within a few seconds. It captures their attention and channels it so that they stay on your site, rather than looking at your competitors.

Question 2

How important is brand communication?

Accepted Answer

The purpose of brand communication is to leave a lasting impression on the people who interact with your business, and to impress upon them what you stand for.

It’s important because, when executed well, it has significant capacity to attract new business, increase customer loyalty, improve engagement and open up new markets.

When every business has close competition, these impressions are crucial. How people feel when interacting with your brand deeply affects their trust in the business, whether or how much they purchase and, in turn, whether they come back.

Question 3

What is brand equity?

Accepted Answer

Brand equity refers to the value placed on your brand or product, determined by the audience’s perception of its quality and desirability.

Brand recognition is one of the key factors that influence brand equity, along with customer satisfaction and customer loyalty. All of which are driven by brand communication and the key messages conveyed through it.

Question 4

What is the difference between branding and marketing?

Accepted Answer

Branding and marketing are closely related, and the line between them is often blurred. However, the main difference between the two is that branding focusses on communicating the values behind a business and its reasons for existing — built up over a period of time. It also helps to identify the sector in which it operates and the demographics of its target audience.

Marketing, on the other hand, is concerned with reaching and communicating with the people most likely to benefit from the values conveyed by the brand.

Question 5

Why do I need an agency to help with my brand?

Accepted Answer

As a brand communications agency, we work to refine or refresh your brand, to make sure that it connects with the people you need it to.

The sentiments behind the brand are based on what you want to achieve and who you are, but we know how to draw the information out of you, translate that into a brand and convey it in brand comms. That’s why, when we start working with a new client, we go on a deep dive into what makes you — and your customers — really tick.

This is essential if your brand is to work to bring extra sales and become a genuine commercial asset. If that isn’t the case, then it will only ever be some nice colours and fonts.

Question 6

What does a branding agency do?

Accepted Answer

Using the information gleaned from our research into your business, suppliers, customers and your market, we create a brand communications strategy.

Using this to direct everything, we create a brand identity that tells your story and conveys your key messages. We then activate the brand, by positioning it in a consistent way through a variety of channels and integrated communications.

With consistency being key to a cohesive experience for your audience, we guard your brand and ensure any subsequent activity then blends in and stays true to your strategy.

Brand communications agency

Brand communications experts

Brand communications services

Strategy

Branding

Activation

Digital

Clients

More on brand communications