Really Nearly New Club
mobiles.co.uk is a trading name of Carphone Warehouse Ltd. Europe’s leading mobile phone retailer. We helped position their range of refurbished phones. Developing a look, a tone of voice and a way of defining the category, that dispels preconceived stigmas of the refurbished mobile market.
The new brand was to launch through the e2save online platform, so the demographic was clear – a demographic that would perhaps be more inclined to seek out interesting new brands that can deliver big savings that’s big on quality.
- Brand Identity
- Campaign Creation
- Film Production