Astrazeneca

wearewell.uk

wearewell.uk comprises a series of interviews and documentaries created and funded by AstraZeneca UK.

wearewell.uk is where real people with chronic conditions are given the opportunity to share their stories good and bad, documenting their journey to wellness.

We have been partnering with AstaZeneca over the past 12 months to realise wearewell.uk.

As the appointed Brand Communications agency, our remit was to thoroughly research and evaluate the competitive landscape prior to presenting a clear brand strategy, creating a name, mapping out the brand framework, establishing the brand identity and producing associated guidelines. Whilst also activating the brand through the design of the wearewell.uk site.

AstraZeneca are a global pharmaceutical company with a major UK presence. Their purpose is to push the boundaries of science to deliver life-changing medicines.

  • Brand Strategy
  • Brand Identity
  • Web Design
Providing 'direct to patient' education from within a pharmaceutical company is something which requires a significant amount of oversight, scoping of the external environment, and above all, both internal and external stakeholder management. These complementary qualities were clearly evident when working with the Warbox team. 

Kishan Rees - Medical Affairs Manager, Diabetes, AstraZeneca